{"id":168,"date":"2021-03-19T07:59:59","date_gmt":"2021-03-19T07:59:59","guid":{"rendered":"https:\/\/phoenixmca.com\/?page_id=168"},"modified":"2021-05-20T08:42:45","modified_gmt":"2021-05-20T08:42:45","slug":"expertise","status":"publish","type":"page","link":"https:\/\/phoenixmca.com\/en\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"
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expertise\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Knowledge is the light of
the mind<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pierre Larousse\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Management X.0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are different types of management, Phoenix MCA has developed its own management style based on management 3.0 but adapted to the requirements of \"Boutique-Hotel\" and to the particular Asian mentality.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Respect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An inspiring management style, based on communication, openness and respect<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sharing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leadership and motivation of teams based on sharing and involvement by leveraging each other's strengths<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Performance\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visionary, authentic and unifying with natural leadership based on performance and team spirit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Success\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Management X.0 allows employees to better understand each other and collaborate better. It gives meaning to work and promotes the commitment of all. Ultimately, this makes the team more responsive and efficient<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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NETWORK Phoenix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phoenix MCA makes its network available to its customers, it is a powerful tool and a great ally. Networking is a real relational \"marketing\" strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Address Book<\/h3>

Establishment, development and maintenance of an international address book of the major players in exclusive tourism, this for several decades\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Happy Few<\/h3>

Privileged and personal contacts with the \"members\" of the address book\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Providers<\/h3>

Development of a network of suppliers and service providers spreading to the most demanding requirements of Phoenix MCA\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Happy Few<\/h3>

Privileged and personal contacts with the \"members\" of the address book\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Union Phoenix<\/h3>

Close partnership with Phoenix HMC\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Phoenix MCA, five-star boutique hotels are part of a special universe
where priority is given to well-being, happiness and emotion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Phoenix MCA<\/h3>

Fully masters all the essential vectors of internal and external communication\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Phoenix MCA<\/h3>

Specializes in digital communication\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Mastery<\/h3>

Perfect knowledge of the five-star hotel and restaurant trades \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Excellency<\/h3>

Culture of know-how and interpersonal skills of excellence at all business or hierarchical levels\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vision<\/h3>

Offer an honest, pragmatic and objective view of the establishment's situation\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the field of communication and in that of management, there are two styles of communication: external communication and internal communication. Both communications are equally important<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Phoenix MCA<\/h3>

Fully masters all the essential vectors of internal and external communication\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Phoenix MCA<\/h3>

Specializes in digital communication\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Role<\/h3>

The role of external communication is fundamental for image and reputation, because it is through its actions that partners, customers and prospects form their opinions\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vector<\/h3>

There are multiple channels: public relations, press, events, sponsorship, website, e-communication, advertising, promotion, etc.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategy<\/h3>

Communication is an essential link. The success of the project depends on the development of a communication strategy to be sure to reach the target\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phoenix MCA offers the complex set of methodologies and processes to create, communicate, deliver and exchange the offers that are of value to customers and partners. This allows companies, including Phoenix MCA, to compete and remain competitive in a dynamic competitive environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Present in Asia and more specifically in Thailand for 10 years\nPerfect knowledge of the international high-end hotel market\nSpecializes in the Thai, Asian and Oceanic tourist market\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Global network of agencies specializing in exclusive tourism\nAffiliated with phoenixhotelcollection.com\nPrivileged relationship with the TAT (Tourism Authority of Thailand) of Koh Samui\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Implementation of digital marketing and communication campaign\nParticipation in hotel fairs reserved for professionals \n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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DIGITAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phoenix MCA est consciente du r\u00f4le central qu\u2019occupe aujourd\u2019hui la communication num\u00e9rique dans le domaine de la communication globale et le marketing\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Communication<\/h3>

The magic of digital communication is that it is accessible 24 hours a day, every day of the year, regardless of the user's geographic location.\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing<\/h3>

It allows you to target new customers, detect leads and thus differentiate yourself from the competition thanks to a tailor-made strategy.\nInternational openness is made easier and increased visibility improves your notoriety\n\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Digital communication\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It is the essential tool for the reputation and prosperity of companiesThe health crisis that the world has known only reinforces the need for this type of communication.New modes and habits of consumption, information needs and ways of working have been born or have been considerably reinforced.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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TRAINING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phoenix MCA believes that training is the keystone in the development of a company's performance. The accumulated knowledge, whether acquired through continuing vocational training or through experimentation, has become strategic resources and the real capital of companies<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

The knowledge<\/h3>

Transmission of know-how and know-how to teams in order to offer customers unparalleled quality service \n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Profession<\/h3>

Transmit the passion, nobility and love of the hotel and restaurant professions\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Heritage<\/h3>

The knowledge that we have received is a living \"material\" which is enriched by the experience of each custodian, not to retransmit it, it is to break the chain and lose a real business heritage\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ecology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hotel customers are becoming more and more sensitive to environmental issues. Phoenix MCA is very sensitive to this and to integrate the notion of eco-responsibility into its management style and therefore encourages good practices in this area.
Phoenix MCA y est tr\u00e8s sensible et \u00e0 int\u00e9grer dans son style de management la notion d\u2019\u00e9coresponsabilit\u00e9 et de ce fait encourage les bonnes pratiques en la mati\u00e8re<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Local<\/h3>

Provide as much as possible locally\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Sorting<\/h3>

Waste sorting and recycling\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Economy<\/h3>

Save water and energy consumption\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Staff<\/h3>

Motivate all teams in environmental issues \n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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expertise Le savoir est la lumi\u00e8re del’esprit Pierre Larousse Management X.0 Il existe diff\u00e9rents type de management, Phoenix MCA a d\u00e9velopp\u00e9 son propre style de management bas\u00e9 sur le management 3.0 mais adapt\u00e9 aux exigences des \u00abBoutique-H\u00f4tel\u00bb et \u00e0 la mentalit\u00e9 asiatique si particuli\u00e8re\u00a0 Respect Un style de management inspirant, fond\u00e9 sur la communication, la […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"disabled","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"disabled","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"disabled","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-168","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/phoenixmca.com\/en\/wp-json\/wp\/v2\/pages\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenixmca.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phoenixmca.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phoenixmca.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phoenixmca.com\/en\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":124,"href":"https:\/\/phoenixmca.com\/en\/wp-json\/wp\/v2\/pages\/168\/revisions"}],"predecessor-version":[{"id":545,"href":"https:\/\/phoenixmca.com\/en\/wp-json\/wp\/v2\/pages\/168\/revisions\/545"}],"wp:attachment":[{"href":"https:\/\/phoenixmca.com\/en\/wp-json\/wp\/v2\/media?parent=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}